Many psychological experiments have been done on the experiencing self and remembering self. The experiencing self is the one that answers the question: “Does it hurt now?” or “How you feel now?” The remembering self is the one that answers the question: “How was it, on the whole?” This way, there are our two selves, the experiencing self, and the remembering self. When the event is happening, we experience it. Once you adopt a new view of the world (or of any part of it), you immediately lose much of your ability to recall what you used to believe before your mind changed. When experience matters the most?Ī general limitation of the human mind is its imperfect ability to reconstruct past states of knowledge, or beliefs that have changed. Let us dive into my UX learnings from the book “Thinking Fast and Slow”. “Thinking Fast and Slow” is a thick book, that showcases the research-work that Psychologist Daniel Kahneman (Economics Nobel Winner) had done in his life. That is why I always found Psychology to be the closest scientific field with Design. The science of Design goes around the people and their behavior. Design alone is purely a work of art but when it comes along with reasons and a clear thought process behind it, it manifests itself as a part of science. It is a question of debate whether Design is an art or science.

Although I am a computer science student I always found interest in observing people’s behavior and their whys and hows, and Psychology is the science of behavior. My journey in UX Design starts with Psychology. The article is about what I learned from the best seller book of Daniel Kahneman, “Thinking Fast and Slow”, as a UX Designer.

Thinking fast